Are you aware that the speed of your website affects the rankings of it? Google has already stated that site speed is a ranking factor in their ranking algorithm. If your site ranks slow, you will lose a lot of highly targeted traffic. 

Many sites have reported an increase in the traffic to their business as a result of optimizing their sites for speed. If your site is slow, your conversions will decrease as a result. No visitor will stay on your site if it doesn’t load within 2-3 seconds. Just imagine how much your bottom line would suffer due to a slow-loading website. You should take all the steps within your means to improve the loading times of your website. It is key to improving the user experience. A site that loads faster gets more traffic, conversions, and profits over time. That’s why you need to improve the loading times of your site to rank it on the first page of Google. Here is how to improve the speed of your website and rank it on the first page of Google.

Measure The Loading Times Of Your Website

The first thing is to measure the loading times of your site. Make sure that you use a good tool for this purpose. WebPageTest is one of the best tools to measure the loading times of your website. You can test the site on different browsers by using this tool. The tool lets you spot the slow-loading areas on the site. You will get a detailed report on what needs to be done to improve the loading times of the site. That way you can take immediate action to fix the problem. Don’t forget to make use of this advanced tool to measure the loading times of your website.

Optimize The Images And Code Of Your Website

The code and images of the website should be optimized for fast loading. If not, the site will load slower than most of the other websites on the net. The best thing is to use smaller images or compress the large ones on your site. Whether you use HTML, JavaScript, PHP, JavaScript or any other web code, there are many tools out there to optimize the code. Take care of the images and code of your site and you will see significant improvements to its loading times.

Change The Web Host

Another reason for slow-loading is an inefficient hosting provider. The hosting company may lack the capacity to offer fast servers or you might be using a shared hosting package that makes your site load slower than usual. In case you are using a shared package, you can upgrade your hosting account to a dedicated package and see if the site loads faster. If you still have speed issues even after upgrading the account, you should consider moving to a more reliable hosting provider. There are hundreds of hosting companies on the market. Do your research before picking the right hosting provider for your website. Don’t forget to read customer reviews before selecting the most suitable hosting provider for your business.

Website speed affects how your site ranks on Google and the other search engines. The biggest problem with a slower site is that it isn’t user-friendly and would kill your conversions over time. Improve the loading times of your site and increase your profits in the long run.