Making a new and noticeable business card seems to be quite simple – the size is standard, the graphic elements focus around your company’s logo and the text should present your contact information.
As simple as it seems, people commit various mistakes when having their business cards designed. The main aim of a business card is to communicate the important contact information of a professional. While trying to be creative, many people forget the real purpose of a business card. Several simple mistakes are quite common but these can have a profoundly negative effect on the final outcome.
Banal Business Card Design
If your business card has white background and contact information printed in Times New Roman, it will probably remain unnoticed, especially if you don’t add other distinctive elements pertaining to the brand identity. Try to break out of the very typical and dry business style that 90 percent of business owners and graphic designers use when designing business cards. If you want to get noticed, you have to harness your creativity. Use your company’s logo to create a visually pleasing design that is both noticeable and aesthetic.The color scheme is another element you can use to make the design distinguishable.
Selection of the Wrong Font Size
Your business card should be easy to read. Tiny font size that was selected for the purpose of cramming more information on the small business card surface is inappropriate. The font size should enhance readability, though having larger letters will reduce the amount of information that can be included. Find the balance between content amount and font size.
A gothic font might look very arty to you but it doesn’t scream professional and it also makes the business card very difficult to read. Creativity must step down to functionality. Being overly artistic in your business card can actually be a major mistake (unless such an approach is suitable for the industry that you represent). You can still select an interesting font that is easy to read. Most designers have hundreds of fonts available and will provide you with tips about the best type to use, if you want to have both interesting and functional business cards.
A Design That’s Too Flashy
The opposite of having indistinguishable business cards is having very flashy business cards. Both extremes are a mistake. A business card that is too colorful, too attention-grabbing and too bold might speak poorly of you, if your company is not operating in any artistic sector. Everything that appears on the business card should be there for a reason. Color and graphics should only augment the information, instead of taking the lead.
Strange Color Selection and Odd Business Card Shape
Some colors appear unattractive side by side. Strange color selection can affect your business card in a negative way. Select colors that supplement each other. If you want some contrast, have only one bold color that you use for the font. Too many contrasting colors will fight for attention.
Having a strangely shaped business card is fine if you are a designer or an artist. Weird shapes are inappropriate if you are a company’s CEO. Remember, creativity is secondary to the content of the business card. Your contact information is most important. As long as the business card looks beautiful and unique, you have no need for strange shapes.