When displaying search results top search engines have their own agenda in mind. Their ultimate goal is to make money. The way search engines make money is by getting people to use their site. People decide on a search engine based on optimal results, therefore, search engines main priority is to give people optimal search results. Custom Citations are vital for a site’s organic ranking because search engines place great emphasis on those citations when ranking sites.

Having consistent and reputable citations are vital factors in increasing a site’s organic ranking.

Custom citations are essentially references back to your site along with a small amount of vital information regarding what your company does, where it is located, and its contact information. Citations can be found in a structured manner on sites like yellow pages, or in more informal settings such as social media or people’s blogs. The fact that anyone can list to your site can be an upside in terms of visibility, but also a major downside if there are inconsistencies.

Think outside the Box Marketing will take the necessary steps to create custom citations as well as verify and resolve any preexisting citations.