Social media and search engine optimization (SEO) are two interconnected strategies. Both strategies focus on organic rankings and attracting visitors through building an appealing image. Social media and SEO methods both rely on building high quality content as well as brand awareness in order to attract customers. Therefore,some of the techniques and time spent on optimizing SEO can also be applied to building a social media presence and vice versa. Your high quality social media presence can greatly increase your organic ranking.

The crossover between the two methods, SEO and social media, is often referred to as “social SEO”.

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